3 words

What 3 words would you use to describe 2020 so far?  Here’s a few for starters …

Unprecedented?  Challenging?  Chaotic?  Scary? Dystopian? Exciting? Uncertain? Tumultuous? Mindful?  Life-changing? Anxious? 

The reality is, it’s probably been different for each of us because our experiences are individual and often based around our innate natures. 

Some of us are enjoying an enforced ‘slow-down’, others are busier/more stressed than ever.  Planners struggle with the continual uncertainty, while those who are more spontaneous find it easier to adapt fluidly to ever-changing situations. Many of us are up and down, riding the tides and going through every emotion, sometimes all in the same day or even hour!

Understanding how customers are experiencing and responding to (sorry) the new normal is key to being able to adapt, flex, pivot and respond to opportunities successfully.  Have their customer experiences during the pandemic changed the way they feel about and want to engage with your brand, your service, your experience?  What are the barriers to engagement and how can you overcome them?

COVID-19 isn’t going anywhere, anytime soon so, having up-to-date customer insight to drive communication, services and experiences will quickly separate the winners from the rest. 

If you want to be a winner, get in touch to find out how we can help you understand your customers.

3 words

What 3 words would you use to describe 2020 so far?  Here’s a few for starters … Unprecedented?  Challenging?  Chaotic?  Scary? Dystopian? Exciting? Uncertain? Tumultuous? Mindful?  Life-changing? Anxious?  The reality… Read more »

When a little insight can be just enough….

Once upon a time, not so very long ago, commissioning an insight project typically meant embarking on a long and often pretty expensive journey.  Projects routinely ran for 8+ weeks… Read more »

Coronavirus: leisure, tourism & events

Along with the rest of the UK (and many populations around the world) we’ve spent many weeks now at home under lockdown. However, with the weather warming up, people are… Read more »

Data isn’t insight alone

The marketing stream at this years’ AEO Forums included a brilliant session from Ben Smithwell from Comotion. Ben’s session titled ‘Demystifying Customer Insight for Marketing Professionals’ highlighted, that data alone… Read more »

Focus

Persona definition the aspect of someone’s character that is presented to or perceived by others Today, the more widely used definition of persona is a tool for understanding audience behaviours,… Read more »

Testing times

It’s safe to say everyone is feeling the effects of or worrying about the economic downturn resulting from the spread of Coronavirus. We hope that our friends, family and clients… Read more »

Our Clients

We have extensive experience working across a wide range of industry sectors for many leading brands.

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t / +44 (0)844 800 9588

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