The value of quantitative research lies in numbers. Robust and representative samples can be used confidently to guide business decision-making. Data is collected in a structured, systematic and consistent manner. Surveys are designed to avoid sample bias, order effect or interviewer bias and findings are expressed numerically e.g. 8 out of 10 people preferred, a third of consumers chose, 60% would recommend.
We all know the saying “Ask a silly question…..”, thankfully, we know how to ask sensible questions, or at least, those that will deliver high quality, meaningful data. We don’t assume we know the answers, but we’re aware our clients often do, so we’ll mine their knowledge before we begin. We also strongly believe that if respondents enjoy the data collection process they’re more likely to provide considered responses and so we try to make our data collection exercises as engaging and enjoyable as possible.