Let’s be honest — it’s getting harder to find real humans who actually want to take part in research. Between bots, professional respondents, and plain old […]
“Can you just get us some quick insights?” It’s the modern researcher’s equivalent of “Can you make it quick?” at a fine-dining restaurant. You can — […]
When respondents aren’t really respondents AI is everywhere — from writing emails and generating headlines to pretending to be your next best friend on social media. […]
Cybersecurity is critically important for any market research business due to the sensitive nature of the data we handle and the potential consequences of a security […]
As a women, research business leader, I feel that it’s important to mark International Women’s Day now, more than ever. A recent Ipsos Mori study, found […]