Aramark

Aramark wanted to conduct some research with audiences who use, or don’t use, some of their catering outlets. They wanted feedback on their current propositions and ideas on how they could improve. The research findings would be used to help tender for upcoming contracts.

 

Method

We conducted research with three key groups at each location. This was a mixture of in-depth one-to-one interviews, online surveys and focus groups. This multi-faceted approach meant we had a lot of feedback and data to analyse and investigate.

 

Outcome

We helped Aramark by giving them short, medium and long term improvements. They also got a much deeper understanding of their customers’ habits and desires and what drives them to make purchasing decisions. This will help them tailor their outlets to better meet their customers’ needs.

 
 
 
« || »
carfest

CarFest

The CarFest team were keen to refresh their event and wanted to know how best to position this to their loyal, returning festival-goers while also attracting new people to attend.

aramark

Aramark

Aramark wanted to conduct some research with audiences who use, or don’t use, some of their catering outlets. They wanted feedback on their current propositions and ideas on how they

TTG-Logo2

TTG Media

TTG is a long standing and much loved weekly travel magazine and website. The senior management felt they needed to know more about both their readers, and also their advertisers,

in-cos logo

in-cosmetics

Reed Exhibitions, the organisers of in-cosmetics Global, were keen to get feedback on new technology they were using at the event.   Method We were on-site at both the 2018

Grand Designs

Grand Designs Live

The Grand Designs Live team organise two events each year, on in London and one in Birmingham. The team love numbers and statistics and love to track data year-on-year to

Our Clients

We have extensive experience working across a wide range of industry sectors for many leading brands.

Contact Details

Victory House
Chequers Road
Tharston
Norwich
NR15 2YA

t / +44 (0)844 800 9588

e / hello@zinginsights.com