Aramark wanted to conduct some research with audiences who use, or don’t use, some of their catering outlets. They wanted feedback on their current propositions and ideas on how they could improve. The research findings would be used to help tender for upcoming contracts.
We conducted research with three key groups at each location. This was a mixture of in-depth one-to-one interviews, online surveys and focus groups. This multi-faceted approach meant we had a lot of feedback and data to analyse and investigate.
We helped Aramark by giving them short, medium and long term improvements. They also got a much deeper understanding of their customers’ habits and desires and what drives them to make purchasing decisions. This will help them tailor their outlets to better meet their customers’ needs.