Given our foodie interests, it’s probably no surprise that food and food service have become a particular specialism for us. Over the last 3 years we’ve worked extensively with a number of businesses in this sector, not least Bidvest 3663.
Research insights have been used to validate hypotheses surrounding customer loyalty and migration and strategically in brand and product development.
“I’ve worked with Zing on a number of key projects and on each occasion I’ve been impressed. They never make assumptions about the best approach until they appreciate the full picture; a refreshing approach from an agency. They have provided a friendly point of contact for the whole insights team, which has been invaluable. They understand the value of building relationships rather than just ‘doing research’. Through their own personal experience, the team at Zing recognise the challenges that exist client side, both in terms of taking a pragmatic approach to budgets but also through their appreciation of the multiple stakeholders who need to be satisfied. I would have no hesitation in recommending Zing and will certainly be working with them again myself!”
Market Insights Manager, Bidvest 3663
When she left Bidvest 3663 to work at Aramark, an award winning food service provider, Charlotte brought us in to help too! We work with Aramark across a wide range of different sites (universities, colleges, defence, manufacturing and offices) evaluating delivery, demand and opportunity for service development.