Big 3

Improving Marketing Efficiency

Given huge economic and cultural shifts in the last 5 years, the team at 3 award winning tourist attractions in Norfolk and Suffolk; Banham Zoo, Dinosaur Adventure and Africa Alive were keen to gauge visitors and target visitors attitudes and perceptions of their attractions to help them to review marketing communications.

Zing were thrilled to be asked to help them review the market and began by downloading their experience and knowledge. We then designed a programme of research which not only provided the guidance required for a whole new marketing strategy but also provided insights which supported content and experience development at the parks/zoos and operational improvements.

Ultimately, our work led to a more efficient marketing strategy meaning better return for the team, more visitors and very happy clients!

“We commissioned Zing to conduct research which would support our marketing and business decision-making. They conducted a programme of research which included; focus groups with previous park visitors, on-site research with park visitors at different times across the year, using their innovative iPad research pods and an online panel survey with lapsed and non-visitors. The results have helped us to shape our marketing activity in terms of media choices and messaging, but have also impacted on our strategic business decision-making with regards to our overall value proposition. Zing has a down-to-earth, practical but creative approach to research, their national and international experience has helped put our results in context and their reports provide interpretation and actionable conclusions and recommendations. I’d definitely recommend them.”
Martin Goymour, Managing Director, Dinosaur Adventure, Banham Zoo and Africa

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Construction News

Being a market leader can be tough, as the UK’s leading source of construction industry news, market intelligence, forecast and trend data, Construction News works hard to hold onto its

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Farnborough International Airshow

Farnborough Airshow is immense; its last edition in 2014 delivered more than $204 billion to the UK economy. We’ve been thrilled to partner Farnborough International Airshow since 2012 working with

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Big 3

Given huge economic and cultural shifts in the last 5 years, the team at 3 award winning tourist attractions in Norfolk and Suffolk; Banham Zoo, Dinosaur Adventure and Africa Alive

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CWIEME Berlin

“An excellent piece of work. The research was very well put together and has both challenged and underlined our thinking.” Gordon Payne, Divisional Director, International, i2i Events Group CWIEME Berlin

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Bidvest 3663

Given our foodie interests, it’s probably no surprise that food and food service have become a particular specialism for us. Over the last 3 years we’ve worked extensively with a

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Wild in Art and Break

When we met Wild in Art, the team behind the highly successful 2013 Norwich GoGo Gorillas trail they were keen to understand and demonstrate the benefits of Community Art Projects.

Our Clients

We have extensive experience working across a wide range of industry sectors for many leading brands.

Contact Details

Victory House
Chequers Road
Tharston
Norwich
NR15 2YA

t / +44 (0)844 800 9588

e / hello@zinginsights.com