CarFest

The CarFest team were keen to refresh their event and wanted to know how best to position this to their loyal, returning festival-goers while also attracting new people to attend.

 

Method

Using a combination of online surveys and a series of focus groups, we collected both quantitative and qualitative insights from CarFest visitors. Our survey achieved over 1,600 responses with feedback about the brand and we selected focus group participants who reflected the audiences to give us more in-depth feedback at focus groups.

 

Outcome

We were able to make recommendations to the CarFest team, firstly some ‘quick wins’ but also some longer term strategic changes that will help the event grow and thrive. By using videos taken from the focus groups the team were able to hear the feedback first hand from their visitors.

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carfest

CarFest

The CarFest team were keen to refresh their event and wanted to know how best to position this to their loyal, returning festival-goers while also attracting new people to attend.

aramark

Aramark

Aramark wanted to conduct some research with audiences who use, or don’t use, some of their catering outlets. They wanted feedback on their current propositions and ideas on how they

TTG-Logo2

TTG Media

TTG is a long standing and much loved weekly travel magazine and website. The senior management felt they needed to know more about both their readers, and also their advertisers,

in-cos logo

in-cosmetics

Reed Exhibitions, the organisers of in-cosmetics Global, were keen to get feedback on new technology they were using at the event.   Method We were on-site at both the 2018

Grand Designs

Grand Designs Live

The Grand Designs Live team organise two events each year, on in London and one in Birmingham. The team love numbers and statistics and love to track data year-on-year to

Our Clients

We have extensive experience working across a wide range of industry sectors for many leading brands.

Contact Details

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Tharston
Norwich
NR15 2YA

t / +44 (0)844 800 9588

e / hello@zinginsights.com