Being a market leader can be tough, as the UK’s leading source of construction industry news, market intelligence, forecast and trend data, Construction News works hard to hold onto its position.
They asked us to get under the skin of the construction industry, to talk to senior level contractors and sub-contractors (and we mean the big boys – multi-billion pound organisations, MD’s, CEO’s, CFO’s, etc.) to help them to understand their needs.
Via a series of depth interviews with some amazingly candid, experienced, articulate and engaging individuals, we were able to provide guidance for both ‘quick win’ improvements and developments along with longer term, brand developments, informing the future strategy.
“I would strongly recommend Zing if you’re looking for an agency that’s friendly, responsive, personal, can be relied on to turn around good work without fuss, and offers really good value for money.”
David Segal, Research Director, Top Right Group