“An excellent piece of work. The research was very well put together and has both challenged and underlined our thinking.”
Gordon Payne, Divisional Director, International, i2i Events Group
CWIEME Berlin is the world’s largest coil winding, insulation and electrical manufacturing exhibition, what does that actually mean? i2i events were keen to find out, having acquired the event they were keen to understand where the growth opportunities lay.
We did lots of desk research, spoke to lots of people from all over the world (onsite focus groups, onsite and telephone depth interviews and quantitative online surveys) and ultimately delivered understanding which helped the team realise growth (visitor and exhibitor) and gauge geo-adaptation opportunities.
“Zing Insights helped us to quickly navigate a new market sector and customer base following the acquisition of a new event portfolio. The critical insights provided by the team helped us to develop our event and marketing strategy in line with customer and attendee expectations, helping us to successfully shape the next edition of the flagship Show.”
Jemma James, Head of Marketing, i2i Events Group
“Lisa and her team at Zing Insights produced a fantastic customer insight document for our CWIEME series of international shows. It really allowed us to understand our customer base more. Onsite they were very professional and the research was delivered on time in a format that brought to the fore the core facts that needed acting on.”
Stuart Thomas, Head of Exhibitor Marketing & UKTI Partnership