This Morning Live

Every morning millions of people across the UK tune in to This Morning on ITV.  In May 2017, Media 10 launched the first ever ITV This Morning Live at the NEC, Birmingham.

The event team were keen to measure their visitor’s experiences and attitudes to the inaugural event as a baseline for improvement and development in year two.   They commissioned Zing, as specialists in customer experience measurement to collect visitor feedback post-show using an online survey.

We were able to map This Morning Live experiences against industry benchmarks to contextualise the show’s performance.

And what a performance it was – visitors rated the show highly, were highly likely to recommend and want to come back for more in 2018.  This is a great example of a launch event that understands its audience and delivers an experience that matches and exceeds expectations.  Well done This Morning Live!

“After launching This Morning Live, it was critical for us to be able to analyse our visitors and understand how we can improve the show for years to come. Zing Insights absolutely delivered this for us, supplying us with results ahead of deadline and presenting to us and our directors. Throughout the process we found them to be professional and clear communicators at all times, helping us to understand our visitors better as well as using our analytics to sell to our sponsors and exhibitors. With their recommendations we look forward to a bigger and better This Morning Live 2018”
Katy Roberts, Event Director, This Morning Live

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This Morning Live

Every morning millions of people across the UK tune in to This Morning on ITV.  In May 2017, Media 10 launched the first ever ITV This Morning Live at the

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Construction News

Being a market leader can be tough, as the UK’s leading source of construction industry news, market intelligence, forecast and trend data, Construction News works hard to hold onto its

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Farnborough International Airshow

Farnborough Airshow is immense; its last edition in 2014 delivered more than $204 billion to the UK economy. We’ve been thrilled to partner Farnborough International Airshow since 2012 working with

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Big 3

Given huge economic and cultural shifts in the last 5 years, the team at 3 award winning tourist attractions in Norfolk and Suffolk; Banham Zoo, Dinosaur Adventure and Africa Alive

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CWIEME Berlin

“An excellent piece of work. The research was very well put together and has both challenged and underlined our thinking.” Gordon Payne, Divisional Director, International, i2i Events Group CWIEME Berlin

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Bidvest 3663

Given our foodie interests, it’s probably no surprise that food and food service have become a particular specialism for us. Over the last 3 years we’ve worked extensively with a

Our Clients

We have extensive experience working across a wide range of industry sectors for many leading brands.

Contact Details

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Chequers Road
Tharston
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NR15 2YA

t / +44 (0)844 800 9588

e / hello@zinginsights.com