TTG Media

TTG is a long standing and much loved weekly travel magazine and website. The senior management felt they needed to know more about both their readers, and also their advertisers, to help them refresh their brand and provide the magazine new emphasis moving forward.

 

Method

We began by conducting online research with TTG readers (both highly engaged and less engaged) and advertisers. This helped us form the next steps of the project – the qualitative elements. We conducted in-depth interviews with advertisers and focus groups with readers to help shape what TTG would be in an ‘ideal world’.

 

Outcome

The TTG team have made some significant changes to the way they deliver both their printed magazine and online presence. They hope to provide more relevant content and information to their readers and expect to make changes which will see them become more environmentally friendly.

 
 
 
carfest

CarFest

The CarFest team were keen to refresh their event and wanted to know how best to position this to their loyal, returning festival-goers while also attracting new people to attend.

aramark

Aramark

Aramark wanted to conduct some research with audiences who use, or don’t use, some of their catering outlets. They wanted feedback on their current propositions and ideas on how they

TTG-Logo2

TTG Media

TTG is a long standing and much loved weekly travel magazine and website. The senior management felt they needed to know more about both their readers, and also their advertisers,

in-cos logo

in-cosmetics

Reed Exhibitions, the organisers of in-cosmetics Global, were keen to get feedback on new technology they were using at the event.   Method We were on-site at both the 2018

Grand Designs

Grand Designs Live

The Grand Designs Live team organise two events each year, on in London and one in Birmingham. The team love numbers and statistics and love to track data year-on-year to

Our Clients

We have extensive experience working across a wide range of industry sectors for many leading brands.

Contact Details

Victory House
Chequers Road
Tharston
Norwich
NR15 2YA

t / +44 (0)844 800 9588

e / hello@zinginsights.com