This time last week, myself and Lisa took a day out of the office to attend the Event Marketing Summit (#EMS2014) at the Mermaid Theatre in London.

The summit was a launch event, focused on getting the events industry together to discuss best practice within marketing. To add to our interest in the topics being discussed, some of the speakers were clients so we were keen to show our support to them and to the industry as a whole, but most importantly to learn.

Overall, speaker quality was great, most were compelling and knowledgeable. The audience interactivity platform, sli.do (www.sli.do or @slidoapp on twitter) also deserves a mention. Enabling real time interaction without any interruption, the audience could pose questions and make comments which the speaker and host could address at the end of the session, after all there is nothing like listening to your audience…

Which leads me nicely to my next point, listening to your audience. This was very much a theme of the day, with almost all of the speakers advocating it as one of the best ways to develop brands and marketing strategies. One of my favourite quotes of the day was “your brand is what your customers say it is”, we couldn’t agree more. In fact, we spend most of our time helping our clients to find out what their customers think they are and think of them. We deliver insights which enable them to have the competitive edge in their markets. If you’d like to have the kind of business insights that provide direction and focus, then it’s about time we started talking!

Another speaker said it’s not enough for someone to experience something alone. With the growth of social media, we now need to share our experience and thinking about it, that’s exactly what I’ve just done!


Hayley headshot2

Hello from the new girl!

I joined Zing at the start of December 2019 and already it feels like I’ve always been here. My role is essentially a support one – proofreading reports, making travel… Read more »

AEO Awards 2019 - the Great Hall at the Savoy Hotel, AEO Awards

AEO Awards 2019 – watch the video!

The AEO Awards 2019 took place last month at Grosvenor House on Park Lane. As an event put on by the event industry for the event industry, the AEO team… Read more »

focus group3

Anthropology and Business Insights

Writing an introductory blog post is a rite of passage for all new Zing people; however, I’ve managed to spend around nine months here before getting some words down in… Read more »

Content Marketing, tell the truth

Content Marketing and Storytelling: The Power Behind The Truth

It’s no secret that the customer is becoming savvy to traditional marketing strategies, both in consumer and commercial environments. As we all develop a resistance to direct advertising and unwanted… Read more »

AEO Excellence Awards

AEO Excellence Awards 2019 – Zing Insights are the proud sponsors of the Best Consumer Show award

  It’s 8 years since I launched Zing Insights (how did that happen?) and created an agency that is focused on measuring the customer experience, helping our clients drive business… Read more »


World Cup 2018 and using data in sport

With the World Cup only a matter of weeks ago, England fans all over the country are slowly returning to normality, while the players themselves will only have only had… Read more »

Our Clients

We have extensive experience working across a wide range of industry sectors for many leading brands.

Contact Details

Victory House
Chequers Road
NR15 2YA

t / +44 (0)844 800 9588

e / hello@zinginsights.com