Gems of wisdom

It’s hard to believe that it’s almost 3 years since we launched Zing, the time has whizzed by at lightning speed and I’d be lying if I said we haven’t had our ups and downs, but on the whole, I can honestly say, launching Zing is one of the best decisions I’ve ever made.

Yes, running your own business is bloody hard work but it’s also true, the harder you work the luckier you get!

Here are a few things I’ve learned along the way:

  1. You have to be slightly nuts to start a business.
  2. Define what success looks like from the start, otherwise how will you know when you’ve achieved it?  There has to be a reason, target or aim, if not why bother?  Dream big.
  3. Talk to everyone and anyone about what you do, regardless of whether they have purchasing influence for the types of products or services you offer.  Be passionate in your communication. While they might not buy themselves, they have connections who might!
  4. There are times when you risk more by saying yes than by saying no.  There have been a few painful occasions when we’ve turned business away, not because we didn’t want it but because we felt that taking it on could damage us.  A wise man once said ‘you can do anything but not everything’.
  5. Get to know your clients.  Ask questions.  Understand their expectations and don’t over-promise.  They’ll respect you far more for your honesty.
  6. Accept that you’ll make mistakes, they’re inevitable.  Mistakes should not be seen as failures but lessons, learn from them, move on and improve.
  7. Never stop learning but remember education doesn’t have to be formal.  Read.  Observe. Attend webinars.  Visit exhibitions.  Have discussions with colleagues and peers.  Keep in touch with the world around you.
  8. Seek out advisors and mentors, most people will share their thoughts with you if you ask them.  Listen to opinion but make your own decisions.  You have to walk your own path and can’t lead if you’re following.
  9. Make praise work for you.  Ask for recommendations and referrals.  Encourage and reward advocacy.  If you’ve delivered a great product/service shout it from the roof-tops or even better, get your customers to do it for you.
  10. It’s easy to spend too much time working but you can never spend too much time with your family!

By Lisa Holt, DirectorImage

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