Happy birthday to us!

It’s hard to believe that a year has passed, we’ve been so busy.  Thank you to everyone who has supported us, old clients and new, we’ve thoroughly enjoyed working with you all and the variety of work we’ve been involved in;  everything from new product development to marketing communication studies, service evaluation to business development strategy and lots in between.

We’ve focused on innovation and bringing something different to our clients; hence the development of our research pods and the launch of digital research graffiti as a customer feedback and engagement tool.

We’ve got lots more ideas for research innovations to make a difference to our clients, helping them to understand their customers and/or target customers and ultimately, grow their businesses.

We’re growing too and are looking for bright young things to join our team.  We’re hoping to work with lots more leading brands in the years to come and if you’re reading this, we hope we’re either working with you already or soon will!

Thanks again to everyone who helped make 2011-12 a Zingtastic year for us and here’s to many more!

3 words

What 3 words would you use to describe 2020 so far?  Here’s a few for starters … Unprecedented?  Challenging?  Chaotic?  Scary? Dystopian? Exciting? Uncertain? Tumultuous? Mindful?  Life-changing? Anxious?  The reality… Read more »

When a little insight can be just enough….

Once upon a time, not so very long ago, commissioning an insight project typically meant embarking on a long and often pretty expensive journey.  Projects routinely ran for 8+ weeks… Read more »

Coronavirus: leisure, tourism & events

Along with the rest of the UK (and many populations around the world) we’ve spent many weeks now at home under lockdown. However, with the weather warming up, people are… Read more »

Data isn’t insight alone

The marketing stream at this years’ AEO Forums included a brilliant session from Ben Smithwell from Comotion. Ben’s session titled ‘Demystifying Customer Insight for Marketing Professionals’ highlighted, that data alone… Read more »


Persona definition the aspect of someone’s character that is presented to or perceived by others Today, the more widely used definition of persona is a tool for understanding audience behaviours,… Read more »

Testing times

It’s safe to say everyone is feeling the effects of or worrying about the economic downturn resulting from the spread of Coronavirus. We hope that our friends, family and clients… Read more »

Our Clients

We have extensive experience working across a wide range of industry sectors for many leading brands.

Contact Details

Victory House
Chequers Road
NR15 2YA

t / +44 (0)844 800 9588

e / hello@zinginsights.com