Ideal Home Show partnership

We are pleased to announce that we have extended our agreement as official research partner of the Ideal Home Show for a further 5 shows.

This agreement will see us research the upcoming Ideal Home Show at Christmas shows in both London and Manchester, as well as the iconic Spring show (at Olympia, London) and further shows in Manchester and Scotland in 2016.

Media 10, the organisers of the show, were impressed with the service we provided for their 2015 Spring show and commented on the level of insight they received. Louise Kearns, Senior Marketing Manager said “For the Ideal Home Show 2015 we worked with Zing for the first time and were very impressed with the level of expertise and insight they gave us. We worked together in order to ensure the research was conducted in a way that was best for the show, producing results that we could extrapolate confidently and use effectively across the company.”

Zing Insights Director Lisa Holt said “We are delighted to be partnering the Ideal Home Show team to provide insights that can guide event development. The IHS marketing team are keen to take a consistent approach to research across their portfolio and Zing are able to work with them to ensure direct comparability and deliver appropriate portfolio benchmarks.”

Louise went on to say ”Consumer research is key in the planning and improvement of our events. We listen to customer feedback and build upon our successful shows to ensure we have an offering that will keep visitors coming back year after year. Following on from this we are delighted to be working with Zing for our next 5 events. We know that for the next shows we can have a consistency that will allow better analysis and more trusted data for 2015 into 2016.”

We are looking forward to working with the Ideal Home Show team for this increased term and excited about delivering even more useful information to them across their whole portfolio.

The Zing Team

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