Predicting an exciting 2015

Firstly, Happy New Year and may 2015 bring much prosperity!

Personally I’m not one for new years resolutions – why do so many resolutions require us to ‘give-up’ something (chocolate, alcohol, social media)? simple psychology proves that ‘negative’ objectives (e.g. giving up…) are less successful than positive (e.g. being more…).

So this year I’ve decided to be more….
Creative
Fun
Innovative
Educated
Athletic
Exhilarated
Knowledgeable

It’s hard not to be excited by the future if you’ve read Nesta.org.uk predictions for 2015, who’d have thought Smellovision could be anything but a pipe dream or science fiction – TV cookery may never be the same again! The idea of 21st Century crafting using digital fabrication really appeals to my creative and innovative leanings.

I predict that the impending election will deliver more than a few laughs (can I mention Nigel Farage?!) supporting my fun goal.

What are your predictions for this year?

Here’s to 2015, I’m raising a glass (I didn’t give it up!) and looking forward to whatever the year brings.

Lisa Holt

3 words

What 3 words would you use to describe 2020 so far?  Here’s a few for starters … Unprecedented?  Challenging?  Chaotic?  Scary? Dystopian? Exciting? Uncertain? Tumultuous? Mindful?  Life-changing? Anxious?  The reality… Read more »

When a little insight can be just enough….

Once upon a time, not so very long ago, commissioning an insight project typically meant embarking on a long and often pretty expensive journey.  Projects routinely ran for 8+ weeks… Read more »

Coronavirus: leisure, tourism & events

Along with the rest of the UK (and many populations around the world) we’ve spent many weeks now at home under lockdown. However, with the weather warming up, people are… Read more »

Data isn’t insight alone

The marketing stream at this years’ AEO Forums included a brilliant session from Ben Smithwell from Comotion. Ben’s session titled ‘Demystifying Customer Insight for Marketing Professionals’ highlighted, that data alone… Read more »

Focus

Persona definition the aspect of someone’s character that is presented to or perceived by others Today, the more widely used definition of persona is a tool for understanding audience behaviours,… Read more »

Testing times

It’s safe to say everyone is feeling the effects of or worrying about the economic downturn resulting from the spread of Coronavirus. We hope that our friends, family and clients… Read more »

Our Clients

We have extensive experience working across a wide range of industry sectors for many leading brands.

Contact Details

Victory House
Chequers Road
Tharston
Norwich
NR15 2YA

t / +44 (0)844 800 9588

e / hello@zinginsights.com