Research shows positive impact of GoGoGorillas art trail on Norwich

GoGo picture

Summer may be over, but we haven’t forgotten the GoGoGorillas yet! At Zing HQ, we’ve been going bananas since the art trail was announced over a year ago. Colourfully decorated art installations appeared all over Norwich this summer. We were privileged to have our very own sponsored gorilla, Gareth, and support the project by carrying out research into the trail and its impact on the city.

This week we have been delighted to announce the positive feedback we received from our GoGoGorillas street survey, completed by almost 2500 residents and visitors to Norwich. The figures are impressive, showing the boost the charitable trail has given to both the organisers and the city. The infographic below shows the key findings of our research:

 GoGoGorillas Research Findings Infographic

As the results show, the trail strongly influenced many to visit the city centre. And once in the city, the trail kept people there for longer, spending more. The trail also gave an increased sense of community and improved the perception of Norwich as a creative hub for arts and culture.

All of us at Zing thoroughly enjoyed the trail on the streets of Norwich this summer, brightening up our ‘fine city’. Anyone who also had a chance to visit the trail can still complete our Websurvey, available here: http://bit.ly/1brpptY

Posted by Matt Nevard

It was the best of times. It was the worst of times ….

Published in 1859, Charles Dickens wrote the first line to A Tale of Two Cities more than 150 years ago, but it’s so pertinent to 2020.  Let’s face it, this… Read more »

3 words

What 3 words would you use to describe 2020 so far?  Here’s a few for starters … Unprecedented?  Challenging?  Chaotic?  Scary? Dystopian? Exciting? Uncertain? Tumultuous? Mindful?  Life-changing? Anxious?  The reality… Read more »

When a little insight can be just enough….

Once upon a time, not so very long ago, commissioning an insight project typically meant embarking on a long and often pretty expensive journey.  Projects routinely ran for 8+ weeks… Read more »

Coronavirus: leisure, tourism & events

Along with the rest of the UK (and many populations around the world) we’ve spent many weeks now at home under lockdown. However, with the weather warming up, people are… Read more »

Data isn’t insight alone

The marketing stream at this years’ AEO Forums included a brilliant session from Ben Smithwell from Comotion. Ben’s session titled ‘Demystifying Customer Insight for Marketing Professionals’ highlighted, that data alone… Read more »

Focus

Persona definition the aspect of someone’s character that is presented to or perceived by others Today, the more widely used definition of persona is a tool for understanding audience behaviours,… Read more »

Our Clients

We have extensive experience working across a wide range of industry sectors for many leading brands.