It has been more than 20 years since I ‘fell’ into the business of insights and almost 6 since the launch of Zing. Luckily for me, I find it as fascinating and exciting now as I did way back when. I count myself lucky to have a career I love.
For me the key is people. I find them enthralling. Finding out why or how someone makes a decision, what/who influences them and what deliverables represent value, loyalty and recommendation. The fact that I’m inherently nosy helps – I find it almost impossible not to listen into conversations or observe behaviours in public places. In fact, if there was a people-watching Olympics I daresay I could be a medal-winner!
When I’m not Zinging (not often), I love spending time with my family, dog walking Sprocket (my pocket rocket), cooking, eating out and reading (everything and anything).