Zing Insights awarded research contract for Farnborough International Airshow 2012

Farnborough International Airshow (FIA) is a unique event – open to both trade and public, business leaders, aviation enthusiasts and day-trippers over a seven day period.

It is the largest truly global event of its kind, attracting over 1,400 exhibitors from 55 countries covering aerospace, defence, space and security sectors showcasing and demonstrating aircraft, equipment and technologies. FIA attracts over 120,000 visitors during its five trade days and 130,000 during the weekend when the show is opened to the public.

Delivering an event that works for trade visitors, exhibitors, enthusiasts and day-trippers is a challenge in itself and so, research is a key part of the management teams’ arsenal in understanding, identifying and delivering an event that is truly all things to all men, women and children!

Zing Insights are proud to be the research provider of choice for FIA 2012; researching exhibitors, trade visitors and public visitors and guiding future strategic event development.

Zing Director, Paul Kemp said “The sheer scale of Farnborough International Airshow is a sight to behold and offers a number of challenges; not least the geographic footprint with different focal points dependent on the day of week.  Our ipad research pods provide the ultimate flexible solution, we can move them wherever they will gain greatest use adapting to footfall and weather conditions and negating the requirement for stand build, power or Wifi.”

Richard Mann, Business Development Manager at Farnborough International Airshow said “Research is one of the most important things we do at Farnborough, because our top priority is listening to our customers, both trade and public. We practically build the entire show from scratch every 2 years, so the flexible research solution from Zing Insights will be crucial in getting the customer feedback we need to develop the Airshow and continue to deliver what our customers want.”


World Cup 2018 and using data in sport

With the World Cup only a matter of weeks ago, England fans all over the country are slowly returning to normality, while the players themselves will only have only had… Read more »


Starting at Zing

I joined the team just over two months ago now and how time flies… It was nothing more than perfect timing that the position here at Zing appeared, just as… Read more »

LBS for blog

The importance of event evolution

With a 62-year history, you might have been surprised to hear the recent British Marine announcement that the London Boat Show 2019 will not be going ahead due to ‘insufficient… Read more »


GDPR Guidance for Clients

GDPR – Guidance on using personal data for research purposes Under the new GDPR regulations coming into force on 25 May 2018, we, as data processors, will need assurances from… Read more »

GGH 300x300

Sponsoring GoGoHares 2018 #GGH18

Summer 2018 brings a city trail of 50 hares to celebrate Break’s 50th Birthday. It’s a New Year, we have a new look and we’re pleased to be supporting Break… Read more »


New Look for a New Year

It’s hard to believe that it’s almost 7 years since we launched Zing Insights as an independent market research agency and we’ve experienced so much change in that time.   But… Read more »

Our Clients

We have extensive experience working across a wide range of industry sectors for many leading brands.

Contact Details

Victory House
Chequers Road
NR15 2YA

t / +44 (0)844 800 9588

e / hello@zinginsights.com