Zing Insights awarded Taste of London contract

We are delighted to announce we have been awarded the 2012 research contract for Taste of London. Zing will be conducting a programme of research which includes the use of our innovative new research pods on-site at the event and post-show online surveying. Taste of London recently won BEST CONSUMER show at the Exhibition News Awards 2012.

Zing director, Lisa Holt said “We’re thrilled to be working with Brand Events and on such a fabulous brand. Our research pods are ideal for Taste of London and will provide a great brand touch-point for visitors.”

Data isn’t insight alone

The marketing stream at this years’ AEO Forums included a brilliant session from Ben Smithwell from Comotion. Ben’s session titled ‘Demystifying Customer Insight for Marketing Professionals’ highlighted, that data alone… Read more »

Focus

Persona definition the aspect of someone’s character that is presented to or perceived by others Today, the more widely used definition of persona is a tool for understanding audience behaviours,… Read more »

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  This week sees the launch of our new-and-improved Zing Research Panel and we’re all very excited about it! Over the years, we’ve carried out lots of research projects and… Read more »

Visiting the 2020 AEO Forums

On Friday we (Lisa and I) visited the 2020 AEO Forums in London. It was a day of discovery and validation, so I thought I’d start by condensing the day… Read more »

Delivering Innovation in the Events Industry

Innovation is a word often used to describe newness and has been an events industry buzzword for some time. The unabated challenge of delivering innovation in the events industry year-on-year causes… Read more »

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Tharston
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t / +44 (0)844 800 9588

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