Aramark

We’ve worked with Aramark UK for a number of years, helping them to evaluate their catering provision at a number of different and varied settings but in Autumn 2018, the team had a number of imminent contract renewal RFPs within the education sector and were keen to use insight to inform their response.

Method

It was important that the research include existing users and non-users, so we adopted a mixed-method approach of onsite quantitative research, online surveys, in-depth interviews and focus groups to engage and extract insight from stakeholders, staff and students.

Outcome

Our insights provided Aramark with an understanding of the priorities each different customer group has in choosing where to eat/drink and highlighted incongruities between the student body and senior management.

Through a deeper understanding of the needs at each setting, eating habits and preferences and what drives purchasing decisions, Aramark were able to develop informed tender responses which highlight their focus on listening, adapting and evolving their offering to meet the challenges of a continuously changing market place.


Testimonial

“As an organisation we wanted to understand what our customers thought of our services and we engaged initially with suppliers who we felt could support this. Zing Insight were by far the most suitable and like-minded team and they truly understood our business objectives. They worked closely with us, not only to understand our client and customer base, but to be sure their research enabled us to deliver a compelling proposition. This was particularly relevant in the retention activity of one of our key education clients, so much so that we have successfully retained our contract with that client for a further 5 years. Lisa and her team at Zing are a pleasure to work with and I would highly recommend them. We continue to work with them because quite simply they understand us, they understand our client and customers and their ability to be flexible is key.”
Joanne Hooper, UK Client & Key Account Director, Aramark

« || »

CarFest

The CarFest team were keen to refresh their event and wanted to know how best to position this to their loyal, returning festival-goers while also attracting new people to attend.

Aramark

We’ve worked with Aramark UK for a number of years, helping them to evaluate their catering provision at a number of different and varied settings but in Autumn 2018, the

TTG Media

TTG is a long standing and much loved weekly travel magazine and website. The senior management felt they needed to know more about both their readers, and also their advertisers,

in-cosmetics

Reed Exhibitions, the organisers of in-cosmetics Global, were keen to get feedback on new technology they were using at the event.   Method We were on-site at both the 2018

Grand Designs Live

The Grand Designs Live team organise two events each year, on in London and one in Birmingham. The team love numbers and statistics and love to track data year-on-year to

Our Clients

We have extensive experience working across a wide range of industry sectors for many leading brands.