Reed Exhibitions, the organisers of in-cosmetics Global, were keen to get feedback on new technology they were using at the event.
We were on-site at both the 2018 and 2019 events, held in Amsterdam and Paris respectively. Our team conducted a series of on-site observations and interviews both at and post-show with visitors and exhibitors. By studying behaviours and then speaking to people about the way they use and interacted with the technology, we gained a deep understanding on what they valued and what could be improved.
Our data and insights have helped Reed develop tools in house which help visitors and exhibitors connect at their events. They have also helped Reed work closely with partners who help deliver more value for their exhibitors who travel from all over the world to be at in-cosmetics.