New Year, new start

I prefer to consider myself “eccentric” rather than just plain mad, but over 20 years working in Customer Service and administration could make anyone a little bonkers. Fortunately the team at Zing have decided to take my penchant for out of the box thinking and innate urge to talk to anyone about anything and channel it. So here I am, the newest member of the team.

Now, I’m no expert in marketing but I’ve always had an interest in facts and figures (my hobbies include reading the small print on adverts…yes I know) and having spent a month here I’m settling in nicely and loving every minute. Let’s just hope the rest of the team feel the same – well no one’s locked me away in the cupboard yet!

I’ve been picking up the basics, proof reading reports, creating online surveys and exporting responses as well as getting stuck In to the admin work but  I can’t wait to continue learning new things, starting with helping to set up one of our “at show” survey areas.

I’ve only been in Norfolk for about 5 years having come up from London so I’m still adapting to the slower pace and lack of proper CO2 in the atmosphere, luckily the slow pace doesn’t extend to Zing where London Business Time is definitely the norm so no risk of homesickness here. After nearly 3 years with the local council what I really needed was a career that I could progress in (I reached 40 last birthday and had to have a stern word with myself about where I wanted to be) so when this opportunity came along to join a small, friendly and innovative company I was ready to jump at it and I couldn’t wait to meet the team. Mind you that might be easier said than done, with a client base that stretches nationally (and even expanding internationally) it’s hard to pin them all down in the office at the same time, but that’s the price you pay for excellence and judging by the clients they have they are certainly getting it right, so hey-ho and off we go eh! To paraphrase the Lion King “Oh, I just can’t wait to fit in!”

Now if I can only convince them to give me a project somewhere warm…

Healthcare Trends Webinar

This week, Lisa led a webinar in conjunction with Simon Marrett from Ellerton Marketing. The webinar discussed healthcare trends across 2020 and 2021, with research undertaken through use of the… Read more »

It was the best of times. It was the worst of times ….

Published in 1859, Charles Dickens wrote the first line to A Tale of Two Cities more than 150 years ago, but it’s so pertinent to 2020.  Let’s face it, this… Read more »

3 words

What 3 words would you use to describe 2020 so far?  Here’s a few for starters … Unprecedented?  Challenging?  Chaotic?  Scary? Dystopian? Exciting? Uncertain? Tumultuous? Mindful?  Life-changing? Anxious?  The reality… Read more »

When a little insight can be just enough….

Once upon a time, not so very long ago, commissioning an insight project typically meant embarking on a long and often pretty expensive journey.  Projects routinely ran for 8+ weeks… Read more »

Coronavirus: leisure, tourism & events

Along with the rest of the UK (and many populations around the world) we’ve spent many weeks now at home under lockdown. However, with the weather warming up, people are… Read more »

Data isn’t insight alone

The marketing stream at this years’ AEO Forums included a brilliant session from Ben Smithwell from Comotion. Ben’s session titled ‘Demystifying Customer Insight for Marketing Professionals’ highlighted, that data alone… Read more »

Our Clients

We have extensive experience working across a wide range of industry sectors for many leading brands.